Feetham, P. M.; et al. (2016): Qualitative Evaluations of New Scientific Concepts: Accurate, Fast, Easy and Inexpensive
Feetham, P. M.; Wright, M. J.; Teagle, D. H.; Comrie, M. A. (2016): Qualitative Evaluations of New Scientific Concepts: Accurate, Fast, Easy and Inexpensive (Australian and New Zealand Marketing Academy Conference).
"This research reports a case where the findings of an independent qualitative study were clearly supported by subsequent quantitative research. [...] The qualitative results illustrated an overall negative reaction to the four concepts tested with solar reflection techniques viewed more negatively than carbon dioxide removal techniques. Large online surveys across two countries gave strikingly similar results, verifying the robustness of the qualitative study."