C2G2: Optimism vs prudence in geo-governance
"Optimism is necessary – especially at times of challenges. Bombarded with messages of doom, most people switch off. When offered agency, opportunity and hope, many more are willing to engage. This is a lesson increasingly embraced by climate communicators, who have worked hard to create a more optimistic brand of messaging. “We can still beat this, as long as we cut emissions more quickly,” goes the refrain. But at what point does such optimism become counterproductive, if its assumptions are no longer true?"